Social Media Marketing Tips for Small Businesses

Grow your small business online with these proven social media marketing tips!



Gone are the days when pamphlets and television advertisements reigned above all in the world of business promotion. Nowadays, even small businesses are using social media to help expand their businesses. From Facebook ad campaigns, Twitter shares, and even blog posts, there are a variety of ways to promote your small business.

But where do you go from there, you may wonder? Well, read on to get a few tips on how to bring your social media marketing game to the next level.

Why social media?

Before moving on to the tips, you may be wondering why you should switch to social media marketing instead of sticking to the classics. For one, social media allows businesses to share information, photos, and videos online almost instantaneously. What’s more, since everything is online and easy to access, your business can reach more people than ever before.

You are no longer limited to the confines of a short video or a pamphlet’s borders either, which means that you can either make your post as long as you want or share the information throughout the span of several shorter ones. In either case, you’ll be able to get all your information across, which helps create greater brand awareness. Posting frequently will also attract more leads and sales from potential customers.


Social media allows you to keep engaged with your customers as well. As they say, strong relationships with customers are essential for any business, and since social media grants business owners the ability to communicate with their customers anywhere and anytime, there really is no reason not to utilize this option.

How to reach your target market?

Identify your target market and platform

Though it may be tempting to market your product/service to everyone, it is always wiser to target a certain group of individuals, e.g., women, the elderly, etc. In doing so, you’ll be able to create more personalized and relevant posts that appeal to individuals from your target market, thus increasing the chances of getting potential customers. The platform you choose is important as well, as different target groups have different social media preferences.

Utilize Search Engine Optimization (SEO)

The use of SEOs will help increase the visibility of your social media page, and with proper use of keywords and phrases, search engines such as Google and Bing will surely rank your search results higher. In other words, good utilization of SEOs will undoubtedly increase the traffic of your social media page.

Post with a plan

Before posting anything, it is vital to know what you hope to achieve from that post. By ensuring that the post has an objective, you’ll be able to avoid posting irrelevant content. It should be noted, however, that you shouldn’t post too much at once since this could overwhelm or cause your potential customers to grow disinterested.

Develop relationships with your customers

As previously mentioned, communicating with your customers is important to keep your business and social media page running. With that said, always be sure to reply to any comments or messages as soon as possible. Doing so will indirectly raise your business’s reputation in the eyes of your customers, and if this is kept up, then you will start gaining loyal customers without a doubt.


Get feedback from your customers and improve

Even if you already have a steady stream of customers, it is important to note that there is always room for improvement. Gather feedback from them, and once they realize that you’ve made changes for their sake, your target market will surely be more compelled to do more business with you.


Though social media is a great tool to help build your business, at the end of the day, a tool is useless in the hands of someone who doesn’t know how to use it properly. With that said, be sure to utilize those tips if you haven’t already. With enough perseverance, you’ll surely be able to grow your social media page.

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