Social Media Marketing Tips for Startups

Learn how to use social media effectively and drive organic growth for your startup!



Trying to build a presence on social media as a startup may seem awfully daunting, but quite honestly, it doesn’t need to be as scary as it sounds. Also, before you think about skipping social media altogether, it should be known that investors are always looking for startups that can bring value to their companies. With that said, what better way to let them find you than through a properly managed social media account? But how do you start?

Create high-quality and engaging content

This goes without saying, of course, but it is still a vital step in ensuring that your social media gets placed in the spotlight. To simplify, your content should be clear, concise, and relevant to what you’re trying to promote. The more readable your posts are, the more likely people will be to continue browsing through them. Also, it is important to regularly update your content as new information may cause your readers to forget about your older posts.

Promote your social media page

To keep your social media page relevant, you will need to regularly maintain and promote it. Aside from simply posting links and pictures of your products, there are many other things you can do to keep your social media page engaging.

For example, you could create short videos of satisfied customers using your products and posting them. The videos could also be informative in nature, and the more concise they are, the better. You should always connect and communicate with any interested customers as well. Be sure to also use certain keywords more than others so that your target demographic will be more likely to be attracted to your social media posts. If done right, then these customers will then promote your page to their friends, and voila, free promotion.


Build a community with your customers

Once enough people know about your brand and social media page, it is time to start building good relationships with them. A few methods of doing this include asking for feedback, helping out with branding/ marketing efforts, or offering discounts or services in exchange for their support. In doing all this, you’ll indirectly be building their trust and confidence in your business.


Though people always say that social media is an excellent method of gaining and connecting with new customers, it isn’t always mentioned that the start of any social media page rarely goes smoothly, especially for startups. With that said, take the time to prepare your listings and promotional strategies before getting started. That way, you’ll always have something to post on your social media page, thus keeping it relevant and engaging. Be sure to monitor your sales and make necessary adjustments as well, and if everything is done right, then your business is set for the long run.

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